# TypePadaddsads—WhyPro?

Just got an email from Six Apart announcing that as a TypePad user, I now had the option of displaying ads on my blog in a custom typelist. It is actually not a surprise since the deal was sealed and announced [last November](http://www.kanoodle.com/about/11-9-04.html).

Bloggers have been using Google or Yahoo ads on their blog for the longest time, and the most heavily read have been making some money. So what I am missing here is why would I need to upgrade to the Pro version of TypePad in order to use that functionality which is otherwise available to me “for free” ?

The ad revenue is credited against the monthly cost of the TypePad Pro subscription ($15). Which means basically that one needs to have roughly 20,000 page views (at a 50c CPM) in order to make up the difference between a Plus and a Pro subscription, or 30,000 page views between a Basic and a Pro.

It’ll be interested to read the reports from Pro users trying the service, in comparison to the usual Google/Yahoo service — in terms of ad relevance, CTR, and management.

Update: I briefly chatted with a Six Apart executive tonight, and suggested that they might want to offer this service to all TypePad users, but stick to the concept of using the first $5 of monthly revenues as a credit towards an upgrade to the next service up. And it would be great to have a free trial period of this new add-on just to be able to test the functionality.